Project
WE Fashion
Basic collection story

Expertise
Concept
Graphic & digital design
Art direction photography

Collaboration
Photography – Philippe Vogelenzang

Challenge

WE Fashion is known for its quality basics. But the collection lacked a clear story. The store and online presence was very poor.

Solution

The challenge was to create a richer and more appealing 'basics' story and presentation. I developed the story of ‘the wardrobe must haves’ – timeless pieces that every man or woman should have in their closet. This was supported by iconic photography with a stylish and classical touch. 

Concept & design moodboards