Philips Grooming & Beauty
Brand Experience Playbook

Brand strategy & concept
Creative direction
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Challenge

In 2020, the Philips Grooming & Beauty businesses merged and shared one strategy and positioning. But the category lacked one visual and verbal design language, targeting both man & women.

To achieve this objective, we needed to establish one Grooming & Beauty visual and verbal design language to enable a consistent experience across all touchpoints and consolidation into a brand experience playbook.

Solution

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